Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords relevant to their business. When users search for these keywords, ads appear at the top or bottom of the search results. Advertisers pay only when someone clicks on their ad, hence the term “pay-per-click.”

Google Ads is an effective way to drive targeted traffic to your website. It helps in increasing brand awareness, generating leads, and boosting sales. With Google Ads, you can reach potential customers at the exact moment they are searching for products or services like yours.

You can set a daily budget for your Google Ads campaign, which is the average amount you’re willing to spend per day. Google Ads also allows you to set a maximum cost-per-click (CPC) bid, which is the highest amount you’re willing to pay for a click on your ad.

The time it takes to see results from Google Ads can vary based on several factors, including your industry, competition, and campaign settings. Some businesses see immediate results, while others may take a few weeks to optimize their campaigns for better performance.

While it’s possible to manage Google Ads campaigns on your own, working with a professional agency like KolkataSoftware can ensure your campaigns are optimized for maximum performance. Our team of certified experts can handle everything from keyword research and ad creation to monitoring and reporting, allowing you to focus on your core business.